About Us


Nicashooting was created in 1994 to fill a void in the shooting sports industry. The void was obvious. There was no single location to find a wide selection of accessories. We set out to create the number one destination for sporting clays, trap and skeet clothing and accessories. That was challenging enough, but to be truly differentiated we set a goal to be at the pinnacle of customer service. We think this combination of selection, fair prices and excellent customer service provides you something very simple. Better Days Afield.

Recently, Nicashooting identified another void in their offerings and started on a path to expand their waterfowl and upland categories. This led them to Wildfowler. Wildfowler began in 1998 when the founder, an avid bird hunter, identified the need for quality camouflage clothing and blinds in the waterfowl industry. He quickly expanded the company to include a wide variety of products specific to waterfowl sports. In 2017, Wildfowler was purchased by Revel Match LLC, which expanded the line further to include upland clothing.

Nicashooting purchased Wildfowler from Revel Match LLC in November 2021 and is excited to continue to expand the lines. Nicashooting’s passion has always been to provide their customers with quality, performance-oriented products and Wildfowler will continue to live up to those standards.